Our second Design Project is based upon readings of chapters two and three, and a podcast cast lecture given by design historian Steven Heller on Lucien Bernard. The project is the design of an effective contemporary product promotion poster in the "Sachplakat" or Object Poster style – creating a declarative visual statement by juxtaposing the name of the product, set in bold colorful type, with a simplified image of the product. Emphasis again must be put on the construction of an effective message about the product for an intended audience, as well as appropriate design and era style.
Like all of the Design Projects in this class, you MUST write a design brief for the project defining the message, the sender and the audience, as well as well the poster's intended objective. Publish your design brief, thumbnails, concept roughs, tight comps as well as the final design for the project as a single post on your blog.
