This chapter describes the influence of Art Nouveu in Scotland, Austria and Germany. In Glasgow and Vienna, designers began to incorporative distinctive divisions of space in their designs, which led to adistinctive geometric Werstatte Syle. In Germany, a counter style, Expressionism emerged, that put more attention on feeling than form in art and design. Pay particular attention to the work and philosophy of Henry von de Velde, who may be considered the "father" of modern design because of his impact on subsequent designers, including Peter Behrens and various faculty members of the Bauhaus.
Chapter Three and the Object Poster…
The beginning of this chapter traces the development of "Sachplakat" in Germany by Lucian Bernhard. Many consider the Object Poster as the beginning of modern advertising – the configuration of product image and manufacturer name.
Create a Chapter Outline for this reading.
